TNC Case Study: Audience Development Local Organizing vs. Digital ©2025

From Doorsteps to Data: Rethinking Campaign Strategies

For decades, grassroots movements have been the backbone of political change. From civil rights marches to union organizing, in-person engagement-built trust and mobilized voters. But in the digital age, campaigns now reach millions through AI-driven micro-targeting, social media blitzes, and viral messaging.

The TNC now faces a critical decision: Should…