🎯 Module 35 Quiz — Flywheel Growth

Instructions:
Select the best answer for each question. This quiz evaluates your understanding of how continuous improvement and momentum drive flywheel growth.

1. What differentiates a flywheel from a funnel?
   A. The flywheel focuses on compounding momentum instead of one-time conversions
   B. The funnel continues endlessly without feedback
   C. The flywheel stops after activation
   D. The funnel prioritizes long-term advocacy

2. What does friction represent in a growth flywheel?
   A. Any factor that slows or breaks momentum
   B. A tool for accelerating referrals
   C. A stage of user delight
   D. A sign of overperformance

3. Which factor contributes most to compounding growth?
   A. Customer satisfaction and repeated engagement
   B. New advertising campaigns
   C. Frequent product changes
   D. Reduced communication with customers

4. In the flywheel model, what happens when friction is reduced?
   A. Momentum increases and growth compounds
   B. Conversion rates drop
   C. Advocacy decreases
   D. The system stops collecting feedback

5. What stage of the flywheel often produces referrals?
   A. Delight
   B. Attract
   C. Engage
   D. Awareness

6. Why did the digital learning platform’s redesign improve growth by 40%?
   A. It optimized onboarding to reduce confusion and create faster success
   B. It launched new ads with no product changes
   C. It cut engagement tracking to save time
   D. It added more content instead of streamlining experience

7. How does ZoeAI support flywheel growth?
   A. By identifying engagement peaks, drop-off points, and hidden accelerators
   B. By managing customer billing
   C. By automating unrelated operations
   D. By removing user data from systems

8. What creates the compounding effect in a flywheel system?
   A. Each positive user experience feeding the next growth cycle
   B. Continuous one-time promotions
   C. Irregular communication
   D. Seasonal spikes in marketing

9. Which principle best supports a self-reinforcing growth engine?
   A. Every customer interaction adds energy to future engagement
   B. Growth depends entirely on new leads
   C. Momentum should restart after every sale
   D. Loyalty has little effect on growth loops

10. What’s the biggest mistake when managing flywheel growth?
    A. Focusing only on acquisition and ignoring engagement or delight
    B. Tracking engagement too often
    C. Creating too many feedback loops
    D. Reducing automation

Short Answer Question
Describe an example of a brand or project that created momentum by improving customer experience instead of adding more marketing.

Reflection Question
How could ZoeAI help you identify the areas of highest friction and transform them into energy for future growth?

Integration Notes
Use quiz completion to unlock the next module.
Include both multiple choice and short-answer submission options.
ZoeAI can analyze reflection responses to detect momentum shifts, friction points, and advocacy opportunities.