🎯 Module 32: Content Strategy & Planning

Course Reflections
A strong content strategy isn’t about posting more — it’s about posting with purpose. Every asset, from an ad to a long-form article, should connect to your brand’s story and measurable objectives. In this module, you’ll learn how to build a system that makes your content work harder and smarter across multiple platforms.

Planning is where storytelling meets structure. Without a plan, even great content fails to create impact. By mapping content to your goals, funnel stages, and audience behaviors, you can achieve consistent growth while keeping your message authentic and aligned.

Overview
Learn to design and manage a content strategy that builds authority, drives engagement, and sustains long-term growth.

• Understand the relationship between strategy, storytelling, and timing

• Align content types with the GTM funnel stages (TOFU, MOFU, BOFU)

• Develop a content calendar that balances consistency and creativity

• Use ZoeAI to plan, schedule, and optimize content based on audience data

Key Terms
Content Pillars: Core themes that represent your brand’s focus areas
Content Calendar: A schedule mapping what, when, and where content is published
Repurposing: Adapting one piece of content into different formats for wider reach
Evergreen Content: Timeless material that continues to deliver value
Distribution Strategy: The plan for sharing and amplifying content across channels

Phase 1 — Learn (Core Principles)

• Strategy aligns every post with purpose and measurable outcomes

• Content pillars keep your brand’s message focused and cohesive

• Consistency builds trust; timing strengthens recall

• Diversify content formats but maintain message continuity

• ZoeAI supports calendar creation, performance tracking, and optimization

Phase 2 — Lab (See It in Action)
Scenario: A campaign aims to increase awareness for a new educational product. The team uses a 90-day calendar with weekly posts linked to three pillars — learning, innovation, and transformation. Each post feeds into the next, creating a continuous narrative that moves users through the funnel.

Observation Task: Identify how message tone, timing, and content variety maintain attention without overwhelming the audience.

Phase 3 — Build (Hands-On Exercise)

1. Define three content pillars that align with your brand’s purpose.

2. Map one TOFU, one MOFU, and one BOFU piece of content to each pillar.

3. Create a simple 30-day content calendar using daily or weekly frequency.

4. Tag each piece with its goal (awareness, engagement, activation).

5. Use ZoeAI to analyze audience engagement and recommend posting adjustments.

Reflection & Challenge
What part of your content process feels most reactive — and how can you turn it into a repeatable, proactive system?

Mini Cookbook — Content Planning Framework

1. Define audience, goals, and message pillars

2. Build a 30–90 day calendar mapped to funnel stages

3. Assign content formats and responsibilities

4. Schedule and distribute strategically

5. Use ZoeAI to refine timing and emotional tone

How ZoeAI Can Help

• Generate topic ideas aligned with brand pillars

• Predict best posting times by platform and audience behavior

• Evaluate tone consistency and emotional alignment

• Recommend content formats based on engagement analytics

Summary
Great content isn’t random — it’s rhythmic. A clear strategy turns chaos into flow and consistency into growth. When planning and storytelling align, your brand becomes both memorable and measurable.

Take the quiz and move to next module.