Instructions:
Select the best answer for each question. This quiz evaluates your understanding of GTM funnel structure, content alignment, and ZoeAI-powered optimization.
What is the purpose of a GTM funnel?
A. To guide prospects smoothly from awareness to conversion
B. To increase ad spend
C. To complicate marketing strategy
D. To replace storytellingWhat does TOFU represent in funnel design?
A. The awareness stage where visibility and connection are built
B. The decision stage focused on conversion
C. The engagement stage for nurturing
D. The internal operations processWhy is value important at every stage of the funnel?
A. It builds trust and keeps prospects engaged until they’re ready to buy
B. It reduces marketing analytics
C. It limits data collection
D. It simplifies the product offerWhat defines MOFU in a GTM funnel?
A. The engagement stage where trust and interest deepen
B. The conversion stage that drives immediate purchase
C. The first touchpoint with awareness content
D. The post-purchase retention phaseWhat role does emotional storytelling play in funnel performance?
A. It increases connection and conversion by humanizing the brand
B. It distracts from the main offer
C. It only applies to B2C brands
D. It reduces measurable outcomesWhy is testing critical in funnel optimization?
A. Funnels evolve with audience behavior and data insights
B. Testing is optional once conversion improves
C. It adds unnecessary complexity
D. It only applies to landing pagesHow does ZoeAI enhance funnel execution?
A. By identifying drop-off points and emotional engagement patterns
B. By manually writing ads
C. By managing product logistics
D. By handling customer support ticketsIn the History ‘N’ Pieces example, what boosted conversions by 40%?
A. Shifting content toward emotional storytelling
B. Increasing ad frequency
C. Reducing email communication
D. Offering larger discountsWhat is the goal of a frictionless funnel flow?
A. To make transitions between stages intuitive and rewarding
B. To eliminate all marketing data
C. To limit communication
D. To keep stages unrelatedWhat defines a successful GTM funnel?
A. A value-driven, data-informed flow that builds trust and converts authentically
B. A one-time campaign that focuses on quick wins
C. A static design with no iteration
D. A fully automated process with no human input
Short Answer Question
Describe one funnel or campaign you’ve seen that guided customers effectively. What made the transition between stages work so well?
Reflection Question
How can you apply ZoeAI insights to identify and fix hidden friction points in your funnel design?
Integration Notes
Use quiz completion to unlock the next module.
Include both multiple choice and short-answer submission options.
ZoeAI can analyze reflection responses to identify conversion friction, content misalignment, and emotional engagement gaps.