2021 Building the First Audience for Social Transformation Since FDR's New Deal Coalition

From race to climate—building the audience for social change must start with 100,000 smart people

Social change will always be impossible without an audience.

The average person is exposed to 4,000 advertisements each day. That’s almost 1.5 million advertisements a year. Few of those messages are related to building a stronger democracy or thriving communities.

Everything from sneakers to concerts has a following, but there’s no following or audience for social change. Isn’t that why things never change?

The American Transformation Project is organized to build the audience for social transformation and then pour in the new ideas necessary for corporations and communities to thrive together.

To build back better, we have to be authentic and grow to know each other by location and interest—because every family matters.

Building the social transformation audience with 100% digital engagement

As shown on the links, the 1963 eBook App is custom-designed to jumpstart audience development. Rare images and core values are used to engage and onboard the first 100,000 citizens within digital ecosystems.

With social transformation, states divided by politics are made whole when connected within one of four ecosystems. Ecosystems will be centers of civic innovation, where citizens and businesses share the same core values. Later, jobs, education, and business opportunities will blossom.

Try it. Click your ecosystem. The click takes you to the 1963 sample app. There’s a process that tracks the number of people engaging by region, time spent in the process, and the amount of sharing. The processes can report which regions are ‘getting the message.

Central Ecosystem: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Wisconsin.

West Ecosystem: Alaska, American Samoa, Arizona, California, Colorado, Guam, Hawaii, Idaho, Montana, Nevada, New Mexico, Northern Mariana Islands, Oregon,

East Ecosystem: Connecticut, Delaware, District of Columbia, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Puerto Rico, Rhode Island, US Virgin Islands, Vermont, Virginia, West Virginia.

South Ecosystem: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas.

Not in the USA but want to engage?

Outside the USA Ecosystem: Asia, Africa, North America, South America, Antarctica, Europe, and Australia.

Why build the audience for social transformation?

Marches, petitions, slogans, and podcasts are only useful for creating awareness. Real transformation solutions require an audience, vision, training approach, and method for wide adoption across many issues.

1963 uses a digital self-service model. For wide distribution, 1963 is accessible globally via bookstores and libraries. Building the audience is only the first step.

The 1963 ebook app is designed to build the first social transformation audience since Roosevelt's New Deal Coalition.

Ecosystems allow people, schools, governments, and businesses to grow core values and solve problems. It’s a new approach to generations of old issues, including who owns history. Now, there’s no debate over who will own history—you will.

Calls for social change are loud and clear, but communities must develop the capability to work together. We need new organizations to spread the gospel.

Communities must be trained on how to use social media as a transformation tool.

It’s time to update the concept of the Women’s Auxiliary by empowering women with digital tools. The Social Transformation Women’s Auxiliary (STWA) will be key in spreading the word, learning digital skills, and building modern businesses. Women have always been the backbone of America, and have a significant role in the transformation process.

Now it’s time to build a modern Women’s Auxiliary to support America's Transformation—let’s thrive together!